How we use your information

We use the information we collect for purposes described below or as otherwise described to you at the point of collection:

Maintain and provide the Services, including to process account applications, authenticate your identity, repair our Services, and handle billing and account management;
Send you transactional or relationship information, including confirmations, invoices, technical notices, customer support responses, software updates, security alerts, support and administrative messages, and information about your transactions;
Communicate with you about offers and other things we think you will be interested in, such as newsletters, product announcements, surveys, contests or sweepstakes, events or announcements;
Personalize our Services, such as by suggesting content or customizing content or ads we show you;

Monitor and improve our Services, including analyzing usage, research and development;
Facilitate contests, sweepstakes, and promotions and process and deliver entries and rewards;
Help protect the safety and security of our Services, business, and users, such as to investigate and help prevent fraud or other unlawful activity;
Protect or exercise our legal rights or defend against legal claims, including to enforce and carry out contracts and agreements; and
Comply with applicable laws and legal obligations, such as compliance obligations associated with being a regulated broker-dealer.